Although the Chinese market was leading globally in terms of downloads, it took the 5th position in the country. According to mobile app download statistics , TikTok, together with its Chinese version Douyin, generated the highest revenue on iOS. Google One generated the highest amount of income on Android during the same year. Consumer spending on games grew In alone, the industry will experience a growth of Interstitial ads are the most annoying to users since they take up the entire screen.
Banner ads, on the other hand, take up less space. The money came from in-app purchases on freemium apps or buying premium games. This data point shows how difficult it is to make money on the App Store , except for a select few.
While it helps to have mobile-optimized websites, according to recent mobile app vs mobile website statistics, when it comes to user engagement and conversion, mobile apps beat even an efficiently optimized website. Mobile apps can boost customer loyalty, brand image, and employee efficiency.
But any business needs to truly understand the inputs needed to build and maintain a successful app. This is particularly true for small businesses that tend to have limited resources.
B2B commerce is also moving at a healthy pace on mobile devices. The basic strategies are no different from what marketers will use in B2C commerce, and in fact, many new technologies are being used in this context first to reshape the purchase pathway.
Most people have become more conscious of their health during the pandemic. Despite gaming being the most popular app category, smartphone apps statistics show that, as of July , only Since , this figure has hovered in the low 20s.
Nearly a quarter of all apps, especially free ones, are downloaded, used once, and then ignored till they get uninstalled to create memory space for a new download. The use of social media and messaging apps is much higher among millennials. Another indication of the popularity of social networking apps is that users spend more time on them than on any other category of apps.
The next three categories are music, multimedia, and gaming, with instant messaging ranking a distant sixth. The app usage statistics are slightly different when a smartphone user is involved in a shopping session. With increasing age, the likelihood of spending more time on a desktop or laptop increases. While the need to be mobile responsive is clearly understood by marketers today, this major skew towards app usage should encourage businesses to invest in meaningful apps of their own.
Users spent an average of three hours daily on applications in However, mobile app usage for shows that the time has increased by over one hour for most countries worldwide. Some places have higher numbers compared to others.
For instance, users in markets like Mexico, Turkey, India, and US markets spent more time on their apps. A comparison of the top mobile websites and the top mobile apps shows that the former receive about 8.
However, mobile device usage stats also show that the average time spent by each visitor is about 16 times higher on mobile apps than on mobile websites. According to a report from App Annie, smartphone users were spending more time on apps in than in the previous years, when 5 apps were used daily. The 30 apps accessed regularly on a monthly basis are about one-third to one-half of all the apps installed on their phones. This trend also has a name — the rule 30 apps in a month, 10 per day.
According to iPhone app usage stats, the Apple App Store apps get used slightly more often than those from the Play Store.
There has been a massive change from the big screen to mobile and from broadcast TV to on-demand in the last ten years. As a result, users spent almost one trillion hours bingeing on videos on apps in The number of publishers in each app store reveals its adoption rate and how attractive and lucrative for app developers a specific store is. Even though the App Store continues its domination in terms of gross app revenue, according to latest available figures, Google Play Store has far more registered publishers , compared to App Store , This is partly driven by the much higher level of adoption of Android in China and India.
Mobile app user statistics show that millennials are more comfortable making in-app purchases than they are buying apps. Millennials app users are a lot more finicky when it comes to the look and feel of the app based on app usage stats , while the functionality and benefits seem to be enough for most older users. Are you interested in testing our corporate solutions? Please do not hesitate to contact me. The most important key figures provide you with a compact summary of the topic of "Mobile app usage" and take you straight to the corresponding statistics.
In the following 8 chapters, you will quickly find the 54 most important statistics relating to "Mobile app usage". Skip to main content Try our corporate solution for free! Single Accounts Corporate Solutions Universities. Published by L. Ceci , Oct 14, While some devices have apps pre-installed, users can select apps through applications stores such as the Google Play store for Android, the Apple App Store for iOS, or third-party providers like the Amazon Appstore.
When comparing the platforms, Google Play generates the largest amount of worldwide app downloads. In the third quarter of , users downloaded However, the Apple app store dominates the market in terms of app revenues, accumulating By , mobile apps are projected to generate over billion U.
User engagement and retention rates worldwide With the global number of mobile phone users growing steadily, the number of app downloads is also projected to increase.
As of the first quarter of , there are close to 3. Although the number of apps have been steadily rising ever since. The Google Play Store is highly competitive. Based on the data over the past two years, the trend line should continuing rising for the foreseeable future. As we already saw, Google Play Store downloads are still rising, even though the number of apps available for download had dropped a bit during that same period.
The Apple App Store app availability numbers are rising each year, but the download growth rate is a lower percentage compared to the Google Play Store. You can measure the success of an app category based on penetration. According to Statista, these are the app categories with the highest penetration rate among Android users. Some of these categories need to be taken with a grain of salt. For example, look at the top categories on the list.
Those apps such as communication apps likely come pre-loaded on all Android devices. But aside from that, this list is a good indication of what types of apps Android users have downloaded apps like WhatsApp, Snapchat, Netflix, TikTok, Spotify, and Tinder.
The average smartphone user spends 3 hours and 10 minutes each day using their device. The average person uses 9 mobile apps per day and 30 apps per month. What does this mean? People are downloading apps and not using them. As you just learned, app usage is not guaranteed after a download.
Some of you might be aware of this if your app has already been brought to market. But how do you know if this is happening to you? The best way to measure this is with retention and churn.
Basically, you need to track these metrics. Give users a reason to keep coming back and using your app down the road. No app is perfect.
Even the top apps have bugs now and then. Come up with updates and new versions of your app to improve the performance and user experience. We already saw the data to back that claim. If you look at this list, it makes sense. All of the top apps are used for different purposes and could be used on a daily basis. There is nothing wrong with shooting for the stars. You can still build a mobile commerce app for your business and have plenty of success. But it would be an uphill battle, to say the least, if you wanted your app to be the next Amazon.
Can you build an app with GPS map services? But will it surpass Google Maps? Probably not. Even with a smaller mobile app market share, Apple users still spend more money. But Apple users still dominate app spending, at nearly double the rate of Android users.
Technology usage varies by generation. Mobile app usage is no exception. You probably assumed that younger generations spend more time using mobile apps than people who are older.
If so, that assumption was correct. Remember life before smartphones? Your iPod was full of R Kelly and 50 Cent. You chatted with friends via SMS. You were thinking about opening an account on a new social network called MySpace. SmartPhones have changed all that. And unlike the phones and media players it has largely replaced, the smartphone runs apps — programs that allow it to perform tasks just like any other computer. Mobile phones are great, but it is the apps that have transformed daily life.
App statistics reveal how far we have come and give us a taste of where we are going. Key App statistics 98 - Percentage of global app revenue that comes from free apps, according to mobile app download statistics. Internet users continue migrating to smaller devices like phones and tablets to access the internet, leaving bulky PCs and laptops behind.
The average time we spend on the internet is increasing each year, mostly thanks to the widespread use of smartphones across the globe. As mobile phones have gradually become omnipresent, new apps have flooded the market. Despite app usage statistics suggesting that mobile phones are taking over the world, the hardware market seems to be reaching a saturation point. While there are still plenty of smartphones being sold, this data suggests that future growth in the mobile market will come from apps — new ways to use existing hardware.
App usage statistics identify browsers as the most essential apps for smartphone users. Without access to the web, how smart can a phone really be?
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